“It is necessary to try to surpass one's self always; this occupation ought to last as long as life” — Christina, Queen of Sweden – 1969-89
We like to be flexible in our approach to process, this allows us to stay current and creative as we embark on new projects. But over the years we have found a common sense structure that we use as a starting point.
We also make a point of using materials that bring energy and intrigue to our strategy and insights. We use video, still photography and artistic exercises. The results are engaging and eye opening; useful tools that help people connect with consumers and create internal momentum.